Book Notes: Made To Stick by Chip & Dan Heath

Since Heather got me my Kindle for Christmas I’ve really started to enjoy reading books on it. After all my big exciting New Years resolution was to start reading more books.  Blogs are great, but you really need a book to get deep into concepts.    What is really great about the Kindle is the ability to take notes right on the device.  So instead of doing a traditional book review I’m going to share the notes I took from the book.  So below are the notes from Made to Stick by Chip & Dan Heath. – How do we find the essential core of our ideas? A successful defense lawyer says, “If you argue ten points, even if each is a good point, when they get back to the jury room they won’t remember...