Why Avatar Will Change the Way We Go To the Movies
Posted by Kyle James on Thu, Dec 24, 2009
Earlier this week I went and saw the movie Avatar in
3D. Now 3D movies are nothing new and
they seem to go in and out of style faster than tie-dye shirts. I think they first popped up in the 50's,
right? The 3D experience has never been
one of those things that have been able to get a foothold for many reasons, but
this time around it felt like the technology has finally come of age.
I'm not saying that Avatar was the greatest movie of all
time. I'll still continue to give that
title to Forrest Gump. It was also an
extremely predictable title following all the "required" plot structure that we
enjoy in our movies. Now this doesn't
make it a bad movie, it was an absolutely amazing movie.
Where I want to be so bold is comparing Avatar to Star Wars
in revolutionizing the movie experience.
Not only were the computer graphic imagery top notch, but the technology
displayed in the movie was simply out of this world. As we credit Star Wars and Star Trek in
defining what looks "sci-fi" let's be honest our understanding of technology
has advanced to the point where surely they must have more advanced technology
than what those franchises use, right?
Watch the movie trailer here, but be warned even this in HD doesn't do the experience justice.
Let me come back and talk about the computer imagery for a
moment. This isn't the first movie to
bridge the gap between a Pixar animation and human live action but it felt like it
brought the two together in such a way where you really couldn't tell them
apart. Movies like Sin City, 300 and
Speed Racer paved the way for blockbuster big world experiences that can be
created in a single warehouse without building gigantic sets. The difference between those movies and this
one is the budget size of this movie.
Avatar is one of the most expensive movies ever created. With all that extra bread to spend they can
go the extra mile to throw more excitement into the movie. This brings me into where I really want to
talk about.
The 3D Movie Experience
Movie theaters are looking for that next new boost to give
them an experience that you can't have watching a movie in your home. With all the new HDTVs that have flooded the
market and surround sound systems I've been making the argument for a few years
now about why do I need to go to the movie theater when I can just wait and
watch the movie when it comes out on DVD (downloadable content, Blu-Ray or
whatever other way that you like)?
Heather doesn't always like that excuse to not go to the movies for a
date night though, but the practicality and expense of the experience usually
helps me win the debate.
Movie theaters latest trump card looks to be the 3D
experience that is coming back in full force.
In the previews for Avatar I saw quite a few upcoming movies that will incorporate
3D technology. Why this is a big
deal for the theaters is they can charge a premium to watch a movie in 3D. As if going to a movie wasn't already
expensive enough!
Yes, watching a movie
in 3D still requires you to put on those glasses. Even that technology has come a long way as
these are decent plastic glasses that you recycle after the movie and I'm
assuming they sterilize and reuse. Surprisingly watching Avatar in 3D wasn't a painful
experience and if I could last through a marathon movie that was two hours and
forty minutes then it's probably a sign that this technology will last this
time around.
So bottom line, GO SEE AVATAR IN 3D and let me know what you
think? If it doesn't blow you away I want to hear why. This
is the future beyond HD TV and I think it's safe to say in five years we will
probably go see every movie in the theater in 3D!